A classic.
Golden nuggets below.
Ads
- The risk of insult is the price of clarity.
- To learn things not yet rediscovered, you must read old books.
- Connections between things.
- Write better words.
- Stand out with the unusual.
- “You”.
- Are your ads satisfying or are they a joke?
- Don’t be predictable.
- It’s not who you reach, it’s what you say.
- Customer: WHY should I care?
- Our need for definition (Wimpy wines).
- What do you stand for? Are you willing to stand firm?
- If people aren’t complaining about your ads, you must be doing something wrong.
- Walk a mile in her shoes before you talk to her about how her feet feel.
- Create a campaign, not an ad.
- Walking into darkness
- Press on. Nothing in the world can take the place of persistence. Ray Kroc
- Artistic exaggeration.
- Are these ads memorable or merely creative?
- The Non Ads.Sales
- The Delight Factor.
- Don’t compromise your essential value.
- “What’s in it for me?”
- Win the time of the people and the money will follow.
- Make your client feel good.
- Power of presentation.
- Take a chance. Risk failure.
- Experiment.